Marketing & Sales

Modern digital and, above all AI technologies have a significant impact on the marketing & sales functions. With totally new opportunities for automation, new interaction models, making use of data for better customer experiences, products, services and many more.

The AI Business School provides you with various educational modules, courses and programs to discover the fascinating new opportunities enabled by modern technologies for creating positive benefits in marketing & sales.

Short Digital Courses

Introduction to Digitalization, AI, Robotics and Data in Marketing & Sales (Module 1)

  • The digitalization challenge for the marketing & sales function
  • Fascinating new opportunities in marketing & sales by AI, robotics, data, IoT, social media and e-commerce
  • Basic AI, robotics and data definitions and terms
  • The most relevant AI, robotics and data related technologies
  • How modern digital technologies are applied in practice with a lot of inspiring practical examples and use cases
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5 chapters with 15 learning sessions

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5 hours of learning time

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Certificate by AI Business School

Business Value Creation in Marketing & Sales by Modern Technologies (Module 2)

  • Creating business value with AI, robotics and data
  • Hyperautomation to increase speed, efficiency and productivity
    • Software bots and other AI solutions
    • Robotic Process Automation RPA
    • Automation use cases in marketing & sales
  • New customer interaction models
  • Increased effectiveness in marketing and sales
    • Increased effectiveness in online marketing and sales
    • Augmentation by AI
  • The secret for transforming customer experience with AI
  • The art of practical application of AI
  • New service offerings and value propositions
  • Changing operating models
  • Impact on the positioning of the marketing and sales functions
    • Changing objectives & priorities
    • Changing roles & responsibilities
    • Need for re-skilling and new skill development
    • Adaptation of organizational and governance models
    • New leadership challenges
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9 chapters with 20 learning sessions

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6 hours of learning time

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Certificate by AI Business School

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Advanced, Interactive Programs

Coming
soon

Certificate of Advanced Studies (CAS) in

“Digitalization & AI in Marketing &
Sales”

Diploma of Advanced Studies (DAS) in

“Digitalization & AI in Marketing &
Sales”

Executive Master’s Degree in

“Digitalization & AI in Marketing &
Sales”

All learning modules, courses and programs are produced in collaboration with globally leading experts, companies and institutions. To really achieve world-class quality for our learners.

Education Partners

With documentary-style, Netflix-like video clips, we present digital and AI technologies in real-life action. Very practice-oriented with many inspiring use cases, practical examples and exciting visualizations. To create awareness and good understanding on how modern technologies are applied in practice.

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Additional interactive learning instruments help us to stimulate and maximise the curiosity, imagination and creativity of our learners.

What Makes Our Learning Different and Unique

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Practice-oriented with
many inspiring examples

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Very easy to understand
for everyone

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Entertaining, positively
motivating and energizing

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Covering relevant industry
insights and exciting use cases

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Multiple alternative
language options

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World-class quality
made in Switzerland

What Our Clients Say