Why AI creates business value

The “Why AI creates business value” program is specifically designed for executives of multinational companies with an interest in AI technologies. It offers an overview of the major opportunities and challenges related to Artificial Intelligence (AI) and digitalization.


In this program you will discover how to create real tangible business benefits in your company. You will learn how to take full advantage of modern AI and digitalization technologies to increase efficiency, productivity and speed by hyper automation, integrate new customer interaction models to meet customer expectations and scale up the effectiveness of marketing and sales efforts.

The program also offers unique insights into the role of the Swiss ecosystem in providing the right conditions, from talent to regulations, for corporate AI initiatives to flourish. If you would like to know more about the AI ecosystem in Switzerland, please visit Switzerland Global Enterprise

Short Digital Courses

Why AI creates business value

  • Welcome and introduction
  • Basic AI, robotics and data definitions and terms
  • The most relevant AI, robotics and data related technologies
  • Creating business value with AI, robotics and data
  • Hyperautomation to increase speed, efficiency and productivity 
  • New customer interaction models 
  • Increased effectiveness in marketing and sales 
  • The tech-talent ecosystem – Google
  • The approach to AI regulation – RegHorizon

Examples of our education partners

All learning modules, courses and programs are produced in collaboration with globally leading experts, companies and institutions. To really achieve world-class quality for our learners.

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Switzerland Global Enterprise Company Logo

Some of our experts and lecturers involved in the program

The learning is supported by world-class thought leaders, experienced international and national practitioners and scientists with world-class expertise on applying AI, robotics and data related technologies in practice.

Patrick Warnking

  • Country Manager Switzerland at Google
  • Lecturing Topic: current status of artificial intelligence in Switzerland

Ayisha Piotti

  • Co-founder & Managing Partner of RegHorizon, a leading Swiss based strategy consulting company
  • Lecturing Topic: AI Leadership, AI Governance, and AI Ethics

Davide Gallo

  • Senior Manager Business Development Machine Learning and AI cross GSA at Amazon
  • Lecturing Topic: Machine Learning, AI in Retail, AI in Banking, AI in Insurance

Daniel Leahy

  • EMEA Engagement Lead, Cloud AI Product Development at Google
  • Lecturing Topic: AI in Banking, AI in Insurance, AI in Marketing & Sales (Customer Engagement)

Cristoph Bräunlich

  • Head of BSI AI
  • Lecturing Topic: AI in the Marketing and Sales

Selcuk Boydak

  • International AI entrepreneur, company-builder and investor
  • Founder of the AI Business School
  • Lecturing Topic: Introduction-level AI Courses, AI in Healthcare and AI Leadership

Inspiring use cases in documentary style

With documentary-style, Netflix-like video clips, we present digital and AI technologies in real-life action. Very practice-oriented with many inspiring use cases, practical examples and exciting visualizations. To create awareness and good understanding on how modern technologies are applied in practice.

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Additional interactive learning instruments help us to stimulate and maximise the curiosity, imagination and creativity of our learners.

What Makes Our Learning Different and Unique


Practice-oriented with many inspiring examples


Very easy to understand for everyone


Entertaining, positively motivating, and energizing


Covering relevant industry insights and exciting use cases


World-class quality made in Switzerland

What our customers say

What our customers say

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